Our client, a Boutique creative-led design agency specializing in generation of compelling and provocative design solutions seeks to recruit a Brand & Marketing Manager. Purpose The Brand Manager is responsible for providing the overall brand marketing for clients and communicates the clients’ strategy to the Market. Key Roles and Responsibilities Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market Define product strategies and road maps Research and determine product weaknesses and areas to be modified Develop sales tools and collaterals Develop effective product positioning in the market Conduct competitive strategic analysis, consumer segmentation, and consumer insight development Develop mid-term plan and financial analyses Brief and train sales personnel Launch and oversee advertising and media planning Coordinate activities of specialists involved in the brand positioning of the products Develop and implement marketing strategy to effectively reach customers Communicate the value proposition of the product and influence purchase of product.
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