Latest Job in Kenya 2012 December. General Manager Profile & Context: My client is a below the line advertising company specializing in Interactive Experiential Marketing. Its products include Integrated Experiential Services – from small in door activations to large events Mobile Activations (inclusive of Roadshows) In Store promotions Merchandising Launches E-Marketing Role Description The role of the GM for my client can be summarized as managing the Profit & Loss (P&L) of the business Unit under responsibility.
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