Saman Associates is currently in the process of recruiting a Brand Development Manager for one of it’s clients. The core responsibility of this role is to provide highly effective marketing plans, with a deep understanding of the consumer and brands target market. The incumbent will be responsible for the following: Develop an integrated sales and marketing strategy and annual plan (including budget) to support the achievement of the company’s growth goals; Develop clearly defined KPI’s to measure results of marketing activities; evaluate and refine as required to ensure marketing always delivers tangible ROI; Conduct market research, identify and analyse target customer groups and relevant routes to market; investigate the economic, social and cultural conditions surrounding business activities including but not limited to industry trend and competition; Develop pricing strategies with the goal of maximizing the company’s market share while ensuring customers are satisfied; Lead the team to execute the brand strategy to the highest international standards; direct and coordinate marketing activities to promote products and services; ensure marketing is always on-brand and on message; Manage the full marketing mix including; external communications, internal communications, customer care and customer relationship management; Build brand awareness of products and services through above and below the line and targeted marketing campaigns; Identify prospects and develop sales strategies to secure new business; this may include target campaign strategy development, prequalification, scoping calls, competitive analysis, coordination of presentations and proposals, and follow-up activities; Coordinate the development of communication materials such as websites, brochures, branded collateral, interior décor of offices, on-site signage, newsletters, etc; Manage the marketing budget and share regular reconciliations and progress updates with the MD; Assist the company to secure sufficient financial resources for future development and expansion plans; Supervise marketing and sales executives and IT support on website related tasks The successful candidate should have the following qualifications:- Bachelor’s degree in Marketing, Communications, Advertising or related field; Four (4) years’ experience in Brand or Marketing environment; Experience in product development, strategic planning, and implementation; Proven track record in developing and executing results orientated sales and marketing strategies; building brands and launching new products and services Practical experience of brand management and activation campaigns; Experience of success in using different marketing channels to build a brand; Experience of consumer research and using this to drive the implementation of the brand; Project management experience within a formal project management methodology and of managing various projects; Experience briefing, managing and working with external suppliers (including marketing agencies) and internal stakeholders to ensure activities are in line with strategy and on brand; If you believe you qualify for this position, please send your CV and details of your current and expected remuneration to recruitment@samanassociates.co.ke Only qualified candidates shall be contacted
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