Review of the Play for the Union CampaignThe State of the Union (SOTU) is a coalition of civil society organizations working together to hold African Government accountable for the ratification, domestication and implementation of key African Union decisions and standards. SOTU is committed to the establishment of a democratic culture, effective public institutions and meaningful citizen’s participation in public affairs to demand the delivery of key political, social and economic rights and standards that directly impact on the lives of African Citizens.SOTU has been implementing a continental-wide campaign—the Play for the Union—that uses football to mobilise and inform African Citizens on the affairs of the African Union. The campaign was launched in February 2012 and documents the life stories and experiences of 22 men and women (Play for the Union Ambassadors) who came together because of their love for their continent and football. Patrick Mboma, tow time African Champion and 2004 African player of the ear is te Goodwill Ambassador for the campaign. These Ambassadors who frequently are joined by celebrities from Africa have joined the campaign to add their voice in reminding African leader to deliver on the commitment they make at the African Union level.Purpose and Objectives of the ReviewSOTU is seeking to commission a review to assess the effectiveness and contributions of the Play for the Union Campaign in realising the SOTU agenda. This review will focus on highlighting key successes, lessons learned and added value as a result of the campaign. It will also make recommendations to support the team to make a decision on the future of the campaign to support our goals. Assess the quantitative and qualitative results and reach of the strategies of the campaignReview the effectiveness of the campaign strategies and approach and its impact to the mobilisation, advocacy and policy changesIdentify the campaign contribution to changes in knowledge and perceptions among the Ambassadors and people they have interacted with directlyIdentify major achievements and key challengesDevelop a set of best practices and recommendations to improve SOTU’s continental campaigning that would effectively support its agenda.
Some key questions the review should answer include:
Was the campaign appropriate considering the results and would it be appropriate to continue? Pros & consDid we reach out targets? Numbers? Policy changes?Were the people reached actually capacitated, motivated to act and demand accountability from governments?What can we attribute to SOTU? What did SOTU contribute to?Following this review what can be done better by members and by the secretariatThe output should be a report, identifying the achievements of the campaign, comparing activities to external changes, the challenges (internally and externally), and suggestions for strategic improvements. The report should be easily accessible, clear and concise. Developing tools and a work plan for the review.Conducting the actual review and data collection by reviewing key documents and interviewing key stakeholdersDeveloping a comprehensive report presenting and analysing the results of the assessmentPresenting the report to a campaign review workshopA combination of approaches is suggested employing both review of secondary information (Play for the Union reports, online engagement), and interviews with specific stakeholders and
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